It's in the products subfolder.
FORC-FDEV-D-1010 - 32-bit client.
elite-dangerous-64 - 64-bit client.
COMBAT_TUTORIAL_DEMO - 32-bit demo.
EliteDangerous64.exe or EliteDangerous32.exe
Far as I remember the game has a tendency to wipe custom files from those folders so you may have to re-add dxgi.dll / dxgi.ini from ReShade every time the game is started or possibly every time the launcher is started (Can't start the game exe outside of the launcher I think.) so launcher is started and it might wipe the dxgi.dll / dxgi.ini file so re-apply those and then start the game from the launcher.